As we set foot in the golden age of artificial intelligence (AI), businesses must stay up-to-date and map out their digital marketing strategies, considering the latest trends. Global recession puts more pressure on businesses, investors and marketing leaders to manage marketing budgets as effectively as possible. In this digital age, businesses need to be on the platforms where their customers are. Therefore, marketers must stay up-to-date and invest in results-driven strategies. Without further ado, let’s jump into the latest 2023 digital marketing trends and understand what marketers need to consider while mapping out a digital marketing plan.
Artificial Intelligence (AI)
Over the past few years, artificial intelligence (AI) has greatly impacted digital marketing by introducing various technological avenues. Search engine ranking (SER) depends on smart algorithms. These algorithms capture and suggest content that we engage with on search engines and social media platforms. Thus, the success of digital marketing is delivering the right message to the right audience on the right platform. AI connects brands and consumers smartly, delivering the brand message to the right audience by creating a better user experience. The modern definition of artificial intelligence is ChatGPT. Artificial intelligence, such as ChatGPT, is, by no exception, offers a platform for humans to do more effortlessly.
Better User Experience
Overall digital marketing 2023 trends predominantly focus on creating a better user experience. Customer-centric strategies will be fruitful. Sharing valuable content will favor businesses, by improving traffic, brand awareness and business growth. For digital marketing agencies, the core element to consider in 2023 is to offer a better user experience and win the game. All the SEO tools, such as on-site SEO, off-site SEO and technical SEO, will penetrate more into creating a better customer experience. Undoubtedly, user-friendly interfaces are more prone to be adapted than complex features. However, various factors, including an interactive website, landing page, and engaging on-site and off-site content, offer your customers a better user experience.
Short Vertical Videos
Video marketing has always been a powerful tool to deliver a brand message, create brand awareness, and promote a product. From the digital marketing trends of 2023, one of the most popular trends is to publish short videos of 20 to 60 seconds or anything in between. Businesses use TikTok, YouTube shorts and Instagram reels to captivate customer attention. In today’s digital age, our attention span has been reduced drastically; thus, these short videos deliver a powerful brand message. By no exception, short videos will continue to dominate search engine algorithms. Incorporating video marketing into the overall digital marketing strategy can undoubtedly drive results.
Email marketing is a powerful digital marketing tool. It is direct response marketing; business lands right in the audience’s inbox. Email marketing campaigns encourage engagement and promote products or services. Moreover, follow-up emails, nurturing emails and brand awareness email campaigns can benefit a business by achieving customer retention. Businesses with in-house marketing copywriters are getting huge benefits out of it. Marketing copywriters are running email campaigns to meet the goals. Small businesses can hire a budget-friendly digital marketing agency and benefit from direct response marketing.
Throughout history, you must have seen popular celebrities in the top brands’ marketing ads. Companies hire brand ambassadors to promote their brands even further. Mega brands have always leveraged famous faces to reach out to their audiences. However, with the advancement of digital media, the popularity of social media influencers has increased significantly. Influencers are ranked based on the number of followers they have. Mega influencers with millions of followers are in demand. Businesses are approaching their niche-related influencers to promote their products or services. Before any such engagement, it is pivotal for marketers to evaluate if the social media influencer goes well with your niche, marketing budget and brand value.
Ready for 2023 Marketing Trends
With the advancement in technology and the rise of artificial intelligence ChatGPT, the world is changing and so is digital marketing. Is your business ready to adapt? Mentioned digital marketing trends are the latest trends only, not the overall digital marketing avenues. Your business must be solving problems for others; let us solve yours. Contact us today, and let’s discuss the best strategies for your business.
H. A. Tepha